Using your ARM data
If you have been diligent at entering your Agent’s details into ResRequest you will quickly accumulate a honey pot of data. The trick is knowing what to do with it. Having this data allows you to:
- Create targeted marketing / sales campaigns
- Analyse booking trends – where does your business come from, and when – to help you plan your sales trips / marketing campaigns
- Compare business trends and sales events – do enquiries spike after shows / sales trips / roadshows / media campaigns?
- Have more informed discussions with Agents. Know who they are, and what your interactions have been with them over time.
- Track your sales team and see what they are doing.
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