ResRequest’s contact module is comprised of contact components. Some components provide traditional CRM functionality, such as recording profile information and events, while other components provide supplementary CRM information, such as a contact’s home address and travel history. Information can be recorded and tracked for each component, adding value to your customer relationship management strategy.

Contact components include:

• Organisation & individuals
  Contacts can be defined as individuals, with a first and last name, or companies, with a tax number and website.
• Relationships
  Track relationships between individuals and companies, for example: an agent representing a travel company, or a staff member representing one of your hotels.
• Sales profile
  Customise your sales profiles to filter contacts based on their business demographics.
• CRM events
  Record and track details of interactions with your customers.
• Contact details
  Store details such as telephone numbers, email, postal and physical addresses. Use these details to prepare mailing lists for mail campaigns.
• Contact roles
  Record and report on information relevant to the relationship with your customer, for example: record payment plans, commissions and preferred rates for agents or store profile, personal preferences, travel history and feedback for your guests.
• Customer survey
  Track customer satisfaction using an independent, seamlessly integrated, guest survey application
• Analyse 
  Use ResRequest reports to track and analyse contact data and sales trends. Data can be exported for easy manipulation.