In order for GRM to function efficiently, as much information as possible must be gathered from your Guests, pre and during their visit. This is then used to inform the lodge of who their Guest is and their specific preferences so they can deliver an excellent, tailored and personalised experience which exceeds expectations. It also enables the implementation of a targeted sales and marketing strategy, encourages social media engagement and should solicit positive ratings and reviews.
GRM helps you understand your guest preferences by reviewing their profile and travel history.
Guest Profile: Understanding your guest can help you engage with them to encourage repeat business. Guest profiling can help to target mail campaigns by filtering information based on customisable data, such as special events or hobbies.
Reviewing your guest’s Trip History can help in the sales cycle by personalising sales communication and encouraging add on sales. Guest histories also help you to personalise the service delivery, increasing customer satisfaction and leading to repeat or new business.
Guest information should be recorded in ResRequest before, during and after the visit for the Sales team and Property to reap the benefits:
There are 3 elements to the Guest CRM:
