What is Customer Relationship Management?
Communication with your customers (both Agents and Guests) is critical to the success of your business. To communicate effectively, it is important to understand their preferences, and your history together. This requires recording and tracking information before, during and after the sales cycle. Centralising your customer data and managing customer relationships becomes simple and effective.
Before you look at the specifics of your CRM – you must determine what information you, as a Company, want to learn about your Agents and Guests: what information should be recorded; where; in what format; and by whom?
Tutorials
CRM in ResRequest
GRM: Guest Relationship Management
ARM: Agent Relationship Management
CRM FAQ
Why do I need a CRM strategy?
A CRM strategy is important so you have a process in place for capturing and storing important information about your guest and then using it effectively for marketing campaigns.
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