ResRequest contact components

ResRequest’s contact module is comprised of contact components. Some components provide traditional CRM functionality, such as recording profile information and events, while other components provide supplementary CRM information, such as a contact’s home address and travel history. Information can be recorded and tracked for each component, adding value to your customer relationship management strategy.

Contact components include:

• Organisation & individuals
  Contacts can be defined as individuals, with a first and last name, or companies, with a tax number and website.
• Relationships
  Track relationships between individuals and companies, for example: an agent representing a travel company, or a staff member representing one of your hotels.
• Sales profile
  Customise your sales profiles to filter contacts based on their business demographics.
• CRM events
  Record and track details of interactions with your customers.
• Contact details
  Store details such as telephone numbers, email, postal and physical addresses. Use these details to prepare mailing lists for mail campaigns.
• Contact roles
  Record and report on information relevant to the relationship with your customer, for example: record payment plans, commissions and preferred rates for agents or store profile, personal preferences, travel history and feedback for your guests.
• Customer survey
  Track customer satisfaction using an independent, seamlessly integrated, guest survey application
• Analyse 
  Use ResRequest reports to track and analyse contact data and sales trends. Data can be exported for easy manipulation.