The Internet Marketing tab enables you to increase traffic to your ResRequest login page. If you’re using the ResRequest booking page to show live availability or offer online booking, then attracting as many potential customers to these pages is worthwile.
The content entered in the ‘Title’, ‘Description’ and ‘Keywords’ fields will be picked up by search engines and draw relevant online shoppers to your ResRequest login page, e.g. www.nyotilodge.resrequest.com. Search engines are programs like Google – a platform where most people turn to for information. From there, interested parties may click through to your Availability calendar page and you could generate a sale or prompt an availability request.
| Field | Description |
|---|---|
| Title | Add your company name. This will appear as the title of the search engine result. |
| Description | Add a brief description of what you offer. This will appear beneath the title of the search results. |
| Keywords | Add keywords that you think potential customers would use to describe your company. When creating searches, people type words into the search engine and they form the search criteria – if your keywords include some of their words, your page will appear in their search results, e.g. If one of your keywords is ‘safari’ and an internet user types ‘safari holidays’ into Google, it will ensure that your ResRequest login page is included in the search results. |
Link ResRequest to a Google analytics account so you can track traffic to your ResRequest pages, both for public and internal pages. We advise that you only track public page usage through this platform as you can easily track internal usability and Agent bookings through ResRequest reports.
Step 1
Send a request to our Support team if you would like to use the Google analytics functionality so they may set up the functionality for you. You will need to send them your Google Analytics Tracking ID.
Step 2
Once the setup has been confirmed by ResRequest, you can apply the Google Analytics settings.
| Field | Description |
|---|---|
| Enable Google analytics | Activate the link between ResRequest and your Google analytics account. |
| Track public access | This will track traffic on your public ResRequest pages, e.g. your ResRequest booking form. Selecting this is advisable so you can track how many people are visiting your booking page compared to how many are actually making bookings. |
| Track external user access | This will track traffic of External users, e.g. Agents, in the system. We advise that you don’t select this option and rather use reports to track this information. |
| Track internal user access | This will track traffic on your Internal users, e.g. reservationist, in the system. We advise that you don’t select this option and rather use reports to track this information. |
Before sending the Tracking ID for setup, we suggest setting up a new Account (and Property and View) in Google Analytics.
Once the setup has been completed your Google Analytics account will start recording user traffic on your ResRequest pages. The ResRequest page URLs are recorded in Google Analytics so you will need to identify which URLs are used for each page, e.g. the ResRequest booking page URL is /reservations.php?20=. The better you know your system, the easier this will be.
