What’s available in channel management
The world is home to over 7 billion people with internet penetration to half of the population, which is growing daily. The global nature of the internet means huge opportunities for doing more business with partners and customers.
Online selling is a very exciting area to add to your sales strategy. We’ve seen many customers celebrate increased profits when they implement and manage a successful online channel management strategy. Distributing your rates and availability to relevant channels helps close sales, simplify business processes and expands your reach to a wider audience.
With ResRequest’s channel management you can generate sales to direct online customers (B2C), sales to the trade (B2B) and sales to online booking websites (B2BC) and manage all incoming bookings in ResRequest.
Sales for your lodge or hotel come from different sources – it could be repeat guests, tour operators that what to sell your properties or even new business. Connecting your hotel to direct sales and agents online, is something we are passionate about.
Many of your customers want to book online, or have electronic access to your availability, rates and be able book. ResRequest’s Channel Management module helps you to make online bookings a reality. Eliminate manual distribution of your rates and inventory on travel sites with agents using our various distribution options. Offering the ‘Book Now’ option on your website and connections to specialist agents and online travel agents, opens avenues to huge business opportunity. The best part about it is that you can manage all these bookings from your ResRequest system.
Ultimately, adding the ‘Book Now’ option on your website for direct sales and connecting to travel agents and online travel engines like Expedia and Booking.com is important for increased sales and convenience. Read on to find out how to work with each of these distribution channels.
B2C: Business to consumer
This is when a business or business transactions are conducted directly between the business and the end-user consumers, avoiding any middleman businesses.
B2B: Business to business
This is when the products and services of a business are marketed and sold to other businesses, e.g. advertising agencies.
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